Perhaps one of the most interesting and challenging clients I’ve ever had is the Princeton Regional Chamber of Commerce. For those of you not familiar with the organization, it’s one of the largest Chambers of Commerce in the northeast region. When I was brought on as a full time employee, I saw huge potential in the initial re-branding of all their materials, including their legacy website.
Their representing graphics and technology suffered quite a bit from inconsistencies. Their search engine optimization lacked because of an integration with a legacy CRM. The pages were not very friendly and after a few meetings, I convinced the organization to completely revamp their web presence. In addition to the website, there was a great opportunity to show them what they could really do to upgrade their image for their member base.